Obviously, you can wait for problems in a customer relationship to occur and then try to save it. But everyone knows it’s better to be proactive in nurturing customer relationships.
Where do you start being proactive?
It might be counter-intuitive, but the first step is listening to customer feedback. You can use surveys, follow-up evaluation forms, a personal phone call, even social media. You just have to be there. If you don’t understand the strengths and weaknesses of your customer relationships, you don’t really know how to proceed.
So, you can see that Proactive Customer Engagement is a logical process that begins with what the customer can tell you. Nothing too mysterious there.
Engaging proactively implies a degree of immediacy. If we wait too long to react, we lose a big advantage, because customers want responsiveness to their needs. So, the insights from listening must be put into action quickly. That’s why we bring so much technology to the gathering of customer feedback and the instant reporting of that feedback to the managers who can do something about it. You’re ready to respond intelligently and quickly when you work with H2insight.
It’s worth pointing out that Proactive Customer Engagement isn’t a one-time event; rather, it’s an unswerving determination to improve customer perceptions on a continuous basis. It’s always looking for a better way. The benefits are higher loyalty and unassailable business growth.